As taxes rise, inflation skyrockets and the prices of most household commodities increase, Kenyans are finding it hard to deal with the high cost of living. They are looking for ways to escape from the harsh realities of life and therefore readily embrace entertaining content as a welcome break from the hardships of life.
There is an opportunity to position GOtv as the caring and understanding partner who helps their audiences deal with such harsh realities of life with fun and engaging content. Because GOtv has their ear on the ground, they have added two brand new shows KASRI and ZARI to Maisha Magic Plus and even tiered down the channel so that audiences can enjoy more entertainment on us.
Hence the idea…
